Oway Travels

Role:

Senior UXUI Designer

Duration:

2018 Oct ~ 2020 Oct

Challenge

Revamp the design to create a cohesive experience across Web, Mobile, and App views for the four main products.

Solution

  1. User Research: Conducted surveys and analyzed user behavior to identify pain points and preferences in the previous user experience.

  2. Modern Design: Developed a new design that is in sync with all products: Flights, Hotels, Tours, and Bus.

Results:

  • 35% improvement in successful bookings.

  • Successfully applied the design system to enhance the consistency of each product (Tours, Flights, Bus, Hotels).

  • Improved customer satisfaction based on post-launch surveys.

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Due to the company policy, I would prefer to discuss further details verbally during the interview.