Citizens Pay - Capital Diamond Star Group
Role:
UXUI Manager
Duration:
2022 May ~ Present
Challenge
Align with the documented FSDs and new business requirements while ensuring compatibility with the vendor development team's capabilities.
Solution
User Research: Conducted surveys and analyzed user behavior to identify pain points and preferences in the previous user experience.
Modern Design: Implemented a clean design with improved navigation and visual appeal.
Design System: Developed a Design System to increase UI consistency, aligning with Brand Guidelines.
Results
20% increase in active users.
40% increase in new users.
80% improvement in UI consistency.
Improved customer satisfaction based on post-release surveys.