Citizens Pay - Capital Diamond Star Group

Role:
UXUI Manager
Duration
2022 May ~ Present
Challenge

Align with the documented FSDs and new business requirements while ensuring compatibility with the vendor development team's capabilities.

Solution

  • User Research: Conducted surveys and analyzed user behavior to identify pain points and preferences in the previous user experience.

  • Modern Design: Implemented a clean design with improved navigation and visual appeal.

  • Design System: Developed a Design System to increase UI consistency, aligning with Brand Guidelines.

Results

  • 20% increase in active users.

  • 40% increase in new users.

  • 80% improvement in UI consistency.

  • Improved customer satisfaction based on post-release surveys.